We downloaded today details of the last 1000 visitors to the English in Britain site to see what had actually happened. They broke down as follows:
- 280 came direct to the site, presumably because either they typed the correct URL into their browser, or because the site was already one of their “favorites”
- 427 were referred by established hyperlinks from sites where English in Britain is in some way integrated, whether hierarchically or via a banner (as on EduFind) or through miscellaneous links
- 293 were referred by search engines, and were therefore selected from a list which appeared as a result of key words or phrases entered by the user
So what key words or phrases did they actually use? Well, you can see for yourself, and because we are also publishing the engine responsible in each case, every search is verifiable. There are a few odd ones (“school nurse profile” and “table tennis tuition” for example), but the results do suggest that there are actually very few “bum steers”, and that out of these 1000 visitors only a tiny number have clearly come to the wrong place, and the numbers searching on something to do with English language learning are very reassuring. The complete report will be found here.