I’m guessing, but I think that is one reason why videos of schools are popular. Delving into somebody’s web site can be difficult in another language (when did you last look for something on a Chinese site? or even a German one?) but seeing pupils/students in a school, their staff and their buildings in action, even if you don’t understand everything they say, can create a strong impression.
And if the thesis is correct, and there are people who want to make video a part of their review process, it is not efficient for them to search through non-standardised and usually monoglot school sites to see if there’s a video there. That is the thinking behind our new site UK school videos. If the viewer is interested by the video, there is a simple link to the client web site, so the site is in effect a video portal for boarding schools and language schools.
It’s still very early days but we have excellent results from Yahoo and Google, and some of the videos on the site have already been watched there several hundred times. So far approximately 10% of views result in clicks through to the school site.
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