The messages that the British Council would like you to read about the Education UK website are here.
“The website attracts excess [sic] of 6.1 million unique users per year.”
Even if it were possible to make a credible statement about how many users of a site over a year were unique, we calculate that the top line figure would mean that at least 500 years have been wasted.
“Currently the site has over 450,000 courses demonstrating how much choice the UK has as a study destination”.
These 450,000 courses include a part-time evening course in Portuguese for absolute beginners in Alton, a three week part-time course in Sleep Solutions for Children at Thurrock and Basildon, a one day Abrasive Wheels Certificate course at Walford and North Shropshire, Nail Treatments Certificate in Epping etc. One wonders how many of those 450,000 courses would a) be remotely of interest to international students and/or b) pass muster with UKBA. It demonstrates stupidity.
“The websites offer both a quick course search, a more advance [sic] course search, an institution search, and the option just to browse the website for inspiration.”
Setting aside the typo and the illiterate use of “both”, can anybody imagine students doing any of this? The course searches are a nightmare, and browsing through 450,000 courses such as those above, Let’s Cook and Eat and Unvented Hotwater Cylinders seems more likely to send students to the funny farm than provide inspiration.
A nightmare? We made some videos recently showing how Education UK works, or doesn’t work, for Wales, for Loughborough University (and Edinburgh Napier and Glasgow Caledonian), for EFL, summer schools and boarding schools. And therefore how it has failed them, and international students, for the past 8 years.
The British Council would evidently like you to believe that their site demonstrates choice and provides inspiration. What it demonstrates is that the PMI (“Prime Minister’s Initiative”) was so badly conceived and, for the past 8 years, has been so badly managed as to have become little more than a confidence trick designed to extract money for the British Council from British education. With the interests of international students precisely nowhere.