I have been fortunate enough to attend the ICEF Workshops in Berlin as blogged here in 2007, 2008, 2009, 2010, 2011 and now 2012, and have witnessed its continuing remarkable success. The most obvious reason for that continued success is that things are done so well. It matters not who you talk to about the event, everybody is in agreement – the venue, the systems, the staff, the use of space, the catering, the hospitality, the supporting events – everything is first class plus. But it is more than that. This is not just a well organised event for professionals in international education, but an event organised by professionals with a particular expertise in international education. Supporting this, and the many events and activities of ICEF, will be found an enormous amount of research, contact development, quality assessment, project development, new media, seminars, education and training programmes, and more. The work that goes into all of this ensures that the professional substance of the event – most particularly for the educational institutions as manifest in the quality of the agents they meet there – is the best there is. This is quality in depth. By managing continued growth and by its dedication to making the best even better (even against an ever more difficult economic and political backdrop) ICEF is an example to all. As you see from the picture above, this year the Berlin Workshop was sold out. So if you propose to be there next year, my advice would be to book early.